Eco Caters
Eco Caters is an organic event catering company based in Los Angeles, San Diego and Washington D.C.
Challenge
To introduce a marketing culture into a small, growing organization run by a young husband/wife team.
Activation
Introduced CRM system to move business away from Excel spreadsheet reliance
Re-defined brand and underpinned with clear messaging
Re-designed website
Engaged new digital agency Power Digital who carried out forensic overhaul of website to improve SEO and lead generation.
Recruited and managed marketing team to deliver social media, PR and effective content
Success
Successfully tendered to be Preferred Caterer for prestigious San Diego institution, Scripps Institute of Oceanography
Gained new partner venues such as The Thursday Club, The Ultimate Skybox, The Secret Garden, Sandbox
Created and launched organic corporate lunch brand, Simply Lunch. Grew sales to serving over 500 meals per week within a year. Won San Diego Magazine, Best of San Diego award for Catering 2018
Created meaningful management information with over 3000 contacts for sales activity
Grew visits to website by 57% year on year and increased conversion to inquiry ratio by 42%
Increased sales turnover 60 % year on year